White Hat SEO refers to a set of ethical and genuine SEO techniques used to improve the visibility of a website on search engine and reputation management. These techniques are in sync with SEO rules and regulations and bring about a pleasant user experience. An example of a White Hat SEO tip, as opposed to a black hat technique, would be back linked generation (White Hat), as opposed to linking farming (Black Hat). Backlink generation is a method or set of techniques where some interesting and highly relevant content is created and then it is posted online. If the content is good, people will share it with others, and thus the link is propagated across the web. Link farming, on the other hand, is the unethical practice of creating a group of sites, and then hyperlinking them all to one another, with no regard for relevancy. Backlink generation can be a healthy way to increase the popularity of your site, while link farming will risk your website and your business through search engine penalties and the poor results of receiving non-relevant traffic. There are countless White Hat SEO methods, here are a few safe and ethical practices used to increase the high search engine rankings for a website:
Build internal linksMake the most of the internal linking. You may be accustomed with the fact that when sites link to other sites, search engines pass the value for the terms/phrases used in the link anchor text. (Anchor text is the highlighted text in the link. Internal links are a useful tool in improving a site's ranking. By adding links to the content of your site that are very relevant to the user, you can kill two birds with one stone - improve both search rankings and usability.When websites link to each other, either directly or indirectly through some different pages, a search engine might consider those links to be reciprocal links.
Produce relevant and unique contentAlways keep in purpose the golden rule of SEO Malaysia: Content is the king. Well, written content not only engages the reader but it also Increases the search engine traffic and promotes the chances of high quality links. You should also update content regularly, every day, or at least a few times a week. Hosting a blog is an excellent way to boost visitor traffic to your site as well which in turn will create better recognition and indexing of your pages.
Create back linksGetting links also from other various sites often improves the worth of your site on search engines. However do not create links from sites that are spam or illegal. Always create back links with sites that have higher ranking on search engine index and are relevant to your business. If you need your website and blog to work for you and bring a steadily increasing flow of targeted visitors, I strongly encourage you to consider search optimization factors early in the game. As web technology and its users evolve in their understanding of how to market their site the ethical way, several of them come to us to know exactly what the search engines, the social media, and the consumer are looking for. For more information don't hesitate to contact us, we are happy to help. Read More »
Many people now-a-days are regarding Multi Level Marketing (or MLM) as a scam. However, others are thinking that it is a great home based business opportunity. Many people say that the MLM companies always tell lie and skim out profit by making fool out of us. Are these allegations baseless? Would you like starting a home based business on MLM? Is MLM at all a home based business opportunity? Let us discuss on these points to clear the air. The first point is that there are many scam companies out there in the MLM market. It is very easy to start a scam company and this is the sole reason that so many Multi Level Marketing companies have shut down. There are still many scammers roaming in the MLM industry and they are so cunning that it becomes almost impossible to identify them. Thus, it is always advisable to perform proper research on a particular company before opting it as your Multi Level Marketing company. However, now-a-day it has become very easy to identify those scam MLM companies because you can find so many reviews about the company in the search engines. If you perform a search in a reputed search engine (say, Google or Bing) with a particular name of a Multi Level Marketing company then there are high chances of getting authentic reviews about that company. If you find anything negative written about them then don’t opt the service of that company. However, this should be borne in mind that there are numerous fake reviews posted in various sites. These fake reviews are generally written by the rival companies of the MLM company. Hence, it depends on the customer to make proper discretion, before going for Multi Level Marketing. The picture is not at all gloomy. There are many such companies who are legitimate and perform business ethically. These ethical companies have created their own niche in the market and consequently have become global in scope as well as reach. The greatest part of these highly reputed MLM companies is that they have made many people rich. Many others are leading a comfortable life by doing Multi Level Marketing through these reputed and global companies. Now, the obvious question that crops up in our mind is: Are all people who participate in MLM become rich / succeed? The answer is quite obvious and that is ‘No’. People who are skeptical about this industry always point out that most of the people don’t succeed in this and only a few people become rich. This phenomenon is very natural. Let me ask you one question: Does every single person in this world become successful in business? The answer is ‘No’. MLM is also an industry where everyone doesn’t become successful. Hard working people having great marketing and convincing skills succeed in this home based business opportunity. However, let me emphasize here that the success ratio of people involved in Multi Level Marketing is much higher than those in other industry. Thus, we can definitely regard this business as a viable home based business opportunity and starting a home based business on MLM is not at all a problem.Read More »